In 2017, two teams started working to solve the massive problem that student debt causes to both the individual and to their employer. Meeting for the first time right before the pandemic, these teams immediately realized that each filled the others missing gap. In 2021, we came together to form finnita, bringing the first truly comprehensive solution to conquer student debt to the market.
What makes us special? Like any great relationship the answer is both complex and yet very simple…shared vision, experience and the ability to execute
With our tech + concierge staff, we have a unique value proposition designed to maximize employee savings while minimizing employer costs. We have an easy to deploy solution that is human resource information systems (hris) and payroll platform neutral. We seamlessly integrate with benefit administration enrollment systems yet can still operate with full functionality on a stand-alone basis.
But most of all, we have the experience, passion and institutional history to meaningfully impact employee productivity, financial health and to achieve our core social goal and mission…to conquer student debt once and for all.

Senior partner for emerging companies and M&A at numerous AMLAW100 firms, reformed venture partner and 2x CEO of two publicly traded companies. Bill has executed hundreds of technology M&A deals, restructurings and financings for clients, while also having spent years on the other side of the table as an operator/executive.

2x founder/CEO in the enterprise software and consumer software spaces, 2x turnaround CEO / COO, and past product leader for numerous companies. Erik has founded companies, executed successful turnarounds and advised numerous companies across multiple technology sectors.
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3x founder/CEO in the tech industry, having built companies, teams and products from scratch, through GTM and exit. Zack has designed, launched and managed GTM for more than a dozen leading brands, with a relentless focus on scale and long-term success.

Founder of numerous insurance benefits firms, providing leading benefits systems to Fortune 500 companies, with multiple exits to industry leaders. Dave's 30 years in the benefits market drives Finnita's uncommon client growth and overall sales pipeline.